Prediti - Limassol, Cyprus

Prediti is revolutionizing the in-store experience for shoppers. Our innovative decision making tool is designed to decode the consumer decision making process and enhance the consumer experience (CX). Our technology integrates the Internet of Things (IoT) with consumer behavior and sophisticated analytics to create segmented clusters of shoppers based on demographics and past purchasing behavior. By predicting the consumer's future needs, Prediti is able to push tailored, targeted, and personalized deals, rewards, and indoor location-based recommendations to their smartphone through the app.

For retailers, Prediti provides an opportunity to increase brand awareness, inspire daily purchases, and upgrade existing loyalty schemes with cards that are correlated with marketing campaigns. In  

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the era of IoT, businesses must take advantage of any tech tools that can improve the customer experience. Companies are exploring various approaches to create value for in-store shoppers, such as triggering customer service features, displaying loyalty program cards, and generating rewards.

However, retailers lack the data necessary to track the customer journey from point of entry to point of sale. This is where Prediti steps in with its indoor positioning system and advanced analytics algorithm. Our technology is able to pinpoint the exact location of a smartphone with a retailer's app via the building's geomagnetic field, which is common to all newer smartphones. Once the customer is segmented based on their previous and current purchasing behavior, Prediti can send a push notification with a relevant message to