SOULA THEODOROU (MEDICAL DIAGNOSTIC LABORATORY) - Nicosia

Account-based Marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific accounts and engaging them with personalized campaigns in order to drive sales. It is based on the premise that there are certain accounts that are more likely to convert and that by tailoring campaigns specifically for them, you can increase conversion rates and drive more revenue. ABM is different from traditional marketing approaches because it focuses on targeting a select group of accounts rather than casting a wide net.